Abstract

Would you like to work as someone who is "chosen"?
This book provides a thorough explanation of everything from target audience, concept, and curriculum to customer acquisition, offline event management, and business expansion!

More and more people are "making a living doing what they love." The "nomination economy," where consumers commission work and services from individuals they trust, is also taking hold, and businesses that build sales and value based on their fan base are spreading. With the spread of video, social media, and AI, we may soon live in an era where everyone is a creator. This book, written by the CEO of MOSH, a company that supports the businesses of freelancers and creators, summarizes the essence of "people who continue to be successful" in online schools.

Under MOSH, "high-earning creators" are steadily emerging, such as an English teacher with annual sales of 500 million yen, an online bread-making lesson business with annual sales of 50 million yen, and a subscription-based online fitness business with annual sales of 400 million yen.

This book extracts the common points of these creators who "continue to be chosen." This book draws on real-world success data from over 80,000 people who have grown from obscurity to annual sales of tens of millions to hundreds of millions of yen through MOSH, and analyzes 2.4 million purchase data points to uncover "who people are buying what from." It comprehensively explains the knowledge and mindset needed to earn money as an "online instructor," from content creation and customer acquisition to social media management and building customer relationships.

Author’s Information

Co-founder/CEO of MOSH Inc.

While a student at Doshisha University, he operated a matching platform for English tutors and became interested in the potential of "personal transactions." In 2014, he joined Retty as a new graduate and served as the app leader before leaving the company. After traveling around the world, including Asia, India, and Africa, he conceived and founded MOSH in 2017. Currently, it is used by more than 85,000 creators. With Global Brain Corporation as the lead investor, the total amount of funds raised is 3.5 billion yen.