Nikkei Business Publications, Inc. Bookmark
“Capture Attention in 5 Seconds, Hook Them in 30 Seconds”: New Communication Techniques
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Abstract
This book, "AI x Dialogue Skills," is designed to hone your "dialogue skills"—the final push needed to maximize the potential of AI—and help you communicate surprisingly effectively!
With 38 years of teaching experience and over 50,000 students, this communication expert teaches you how to create new skills for the AI era that lead to understanding, acceptance, and action.
Communication doesn't fail because of a lack of information; it's because the "way of delivery" isn't designed. This book explains how to leverage the differences in knowledge, interests, and context between you and your audience to communicate in a way that is understood in 5 seconds and engages them in 30 seconds, all tailored to the practical realities of the AI era.
What you'll learn in this book:
- Why "correct information" alone isn't enough to motivate people
- New strategies for speaking, writing, and presenting, designed around the "information gap" with your audience
- Distinguishing between tasks that can be handled by AI and dialogues that humans should perform
- 5-second summaries, 30-second developments—concrete formats for designing the beginning of your message
- Instant templates usable for meetings, proposals, and presentations
Author’s Information
Debate trainer / Industrial counselor / President and CEO of BCL Co., Ltd. Born in Kanagawa Prefecture in 1969. Graduated from Takushoku University, Faculty of Politics and Economics. As the director of the "Knowledge Technology Research and Development Center" at the Japan Productivity Center, he conducted over 80 days of training per year in areas such as logical thinking, presentation, and debate, while also developing instructors and curricula. In 2007, he established BCL Co., Ltd. Currently, he lectures for over 140 days a year on a wide range of topics, including management training, problem-solving, and meeting skills improvement training. His major works include "Why Doesn't Your Message Get Through?", "Why Do Meetings Go On for So Long, But Nothing Gets Decided?", "Why Does Your Workplace Always Have Problems?" (all published by Nikkei Business Publications), "A Super Beginner's Guide to Logical Speaking That Won't Make You Say 'I Don't Understand What You're Saying!'", and "A Super Beginner's Guide to Logical Writing That Won't Make You Say 'So, What Are You Trying to Say?'" (both published by Discover Twenty-One).
| Series/Label | --- |
|---|---|
| Released Date | Jun 2026 |
| Price | ¥2,000 |
| Size | 127mm×188mm |
| Total Page Number | 336 pages |
| Color Page Number | --- |
| ISBN | 9784296126989 |
| Genre | Business > Business/Management/Self-help |
| Visualization experience | NO |




