Abstract

"Oh! I was able to write POP"
In this book, the main character "Hotter" shares his experiences in creating POP through illustrations.
This is a completely new POP textbook that will make you want to write POP.
All pages are in color. Recommended not only for beginners but also for those who teach POP!

Author’s Information

President, Shigeru Yamaguchi Design Office Co.
President of "POP School"
Member of the Central Committee of the POP Advertising Creator Skills Examination
Vice President of the Japan POP Meister Association
Chairman of the judging committee for the POP Awards for the commercial industry
Lecturer at the Senden Kaigi Copywriter Training Course
"He is an advocate of POP that conveys the benefits to the customer.
He has been engaged in POP production guidance and consulting for more than 35 years, and has trained 290,000 people.
He travels around the country with the slogan "One POP can change a store! not one theory". and continues to share his know-how on how to increase sales by creating POP based on customer psychology.