Abstract

From "Mono POP" that tells product functions and features to "Kotopop" that inspires customer's empathy.
"I didn't know that!" "Oh, got it!" "Yes, you're right!" "I see!" People get interested in the product and It's easy to imagine yourself drinking, eating, or using the product.
The author of "POP School" teaches how to create POP that is fun to read.
POP is the most powerful appeal tool to increase sales even in the age of Corona when face-to-face customer service is difficult.

Author’s Information

President, Shigeru Yamaguchi Design Office Co.
President of "POP School"
Member of the Central Committee of the POP Advertising Creator Skills Examination
Vice President of the Japan POP Meister Association
Chairman of the judging committee for the POP Awards for the commercial industry
Lecturer at the Senden Kaigi Copywriter Training Course
"He is an advocate of POP that conveys the benefits to the customer.
He has been engaged in POP production guidance and consulting for more than 35 years, and has trained 290,000 people.
He travels around the country with the slogan "One POP can change a store! not one theory". and continues to share his know-how on how to increase sales by creating POP based on customer psychology.