Abstract

What is the full scope of the "Musk Empire" built by the man who surpassed Toyota?

EVs, communication satellites, humanoid robots, AI, rockets... Elon Musk, the entrepreneur who amazes the world with one business after another. With the IPO of SpaceX, Musk has amassed a personal fortune of over $1 trillion, more than three times Sweden's national budget, and is expanding his business into what can be called the "Musk Empire."

This book thoroughly dissects the reality of the Musk Empire by analyzing available data, including its assets, network, business scale, supply chain, and even geopolitical impact.

It explores the duality of Musk as a manager and leader, who enjoys enthusiastic support in the United States while also facing backlash; the impenetrable support system from the US financial industry that has not been reported until now; and the reality of the "manufacturing revolution" that Musk has triggered, as well as the lessons from Japanese manufacturing sites that served as its origin...

This book offers a sharp examination of the unknown power of the Musk Empire and what Musk is aiming for.

Author’s Information

She has worked for 30 years as a journalist for publications such as Nikkei Business, Nikkei Monozukuri, and Nikkei Venture (now Nikkei Top Leader). She has covered and reported extensively on Japanese industry and manufacturing, from corporate management to on-site technological innovation. From 2019 to 2024, she served as the Nikkei Business New York Bureau Chief, overseeing coverage and reporting on the US economy. In addition to the automotive industry, including Tesla, and cutting-edge companies and technology trends, she has provided multifaceted analysis and reporting on the latest trends in the global economy, innovation, and corporate strategies. She is also well-versed in data journalism, having completed the Lede Program at Columbia University. She utilizes data analysis and visualization methods to conduct in-depth reporting that deciphers changes in society and business.