Abstract

A 200,000-copy bestseller! A new edition of the classic commentary on Sun Tzu's "The Art of War," a strategy book that proves unbeatable in a hundred battles.

If you lose, it's over, so what do you do?
A complete explanation of Sun Tzu's "The Art of War," a military treatise that continues to be read by leaders around the world and proves unbeatable in a hundred battles.

SoftBank CEO Masayoshi Son, Microsoft founder Bill Gates, Oracle founder Larry Ellison, Aflac Life Insurance Chairman Charles Lake, Salesforce co-founder Marc Benioff, former SMBC Nikko Securities Chairman Yoshihiko Shimizu, KKR Japan CEO Hirofumi Hirano, Uber co-founder Travis Kalanick, Chicago Cubs pitcher Shota Imanaga... These are just some of the famous business leaders and competitors who continue to be influenced by it.

Whether in war or business, the essence of having to "fight" to survive remains the same, then and now. This is probably why "The Art of War," written about 2,500 years ago, continues to be read around the world and continues to fascinate people. "The Art of War" contains the essence of winning battles that transcend time and fields.

The new edition introduces the latest business and sports examples, covering topics such as "What are the human elements that become weapons in the age of AI?", "Why is it important to 'first choose or create a new arena to fight on' before competing with rivals?", "How to structurally create a 'winning position from the start'", and "How to achieve the ultimate goal by effectively utilizing 'unbeaten' status".

Author’s Information

Author and scholar of Chinese classics. Born in Tokyo in 1965. Graduated from Waseda University, Faculty of Letters. Specially appointed professor at Globis University Graduate School of Management Alumni School. He writes, conducts corporate training and lectures on how to apply the wisdom of Chinese classics such as "The Art of War," "The Analects of Confucius," and "Romance of the Three Kingdoms" to modern times. His major works include "The Art of War: The Best Strategy Textbook" (Nikkei Business Publications) and "The Analects and the Abacus: A Modern Japanese Translation" (Chikuma Shinsho).