Abstract

The "omotenashi" (Japanese hospitality) that business people around the world admire, is embodied in the "tea ceremony." Overseas, the tea ceremony is considered synonymous with Japan. Can you explain terms related to the tea ceremony, such as Sen no Rikyu, wabi-sabi, Omotesenke, and Urasenke? In the West, talking about one's own culture is a way to express one's identity. Learn the "knowledge of the tea ceremony" taught by the author, a global tea ceremony practitioner, and use that knowledge to advance your business in the West. Furthermore, the tea ceremony is a comprehensive traditional culture, and by studying it, you will also gain an understanding of flower arrangement, Zen, and other arts. This book clearly explains the tea ceremony, where one knowledge leads to the acquisition of many other areas of knowledge. Let's master the 500-year history of the tea ceremony.

Author’s Information

The CEO of Chazen Co., Ltd., Chairman of the International Traditional Culture Association, a Japanese traditional culture etiquette instructor, and professor of the Urasenke school of tea ceremony, is a global tea ceremony practitioner who supports business people who want to succeed globally by acquiring Japanese culture and spirit, through Japanese traditional culture, tea ceremony, and Japanese etiquette. Born in Kagurazaka, he is a third-generation Edoite. After graduating from the Faculty of Letters at Aoyama Gakuin University, he joined IBM Japan. After leaving IBM, he founded Chazen Co., Ltd. with the desire to convey the wonders of Japanese traditional culture. He opened tea rooms in Ginza and Asakusa where people can experience authentic tea ceremony in an accessible way. He has 40 years of experience in tea ceremony and 25 years as an instructor. He conveys Japanese traditional culture to people from 30 countries around the world every year, and the total number of students exceeds 30,000. He performed a tea ceremony at the 50th anniversary of the accession of the Sultan of Brunei. He has the trust of prime ministers of various countries, embassies, government offices, VIPs, and listed companies, and has conducted numerous tea ceremonies. Business training programs based on the teachings of Sen no Rikyu have attracted the attention of business leaders and are being incorporated into corporate training programs. There is a proven track record of incorporating the tea ceremony into educational and cultural training programs at institutions such as Harvard University.