Abstract

"I want to learn about the tea ceremony, but it seems a bit stuffy and intimidating." "I want to know the essence of the tea ceremony as a form of cultural refinement." "As a Japanese person, I want to know about traditional Japanese culture." "How can the tea ceremony be useful in business?" "I want to explain Japanese culture to foreigners." "I want to soothe my tired mind with a bowl of tea." If you have ever thought any of these things, then we hope you will read this book. The highly acclaimed "The Tea Ceremony as a Form of Cultural Refinement Known by Global Business Elites" (over 41,000 copies sold) is now available in a bilingual English-Japanese edition!

Author’s Information

Representative Director of Chazen Co., Ltd. Chairperson of the International Traditional Culture Association. Instructor of Japanese Traditional Culture Manners.
A global tea ceremony practitioner who supports businessmen who want to succeed on the world stage by acquiring Japanese culture and spirit, through traditional Japanese culture, tea ceremony, and etiquette. A third-generation Edoite born in Kagurazaka.
After graduating from the Faculty of Letters at Aoyama Gakuin University, he joined IBM Japan. After leaving IBM, he founded Chazen Co., Ltd. with the desire to convey the beauty of traditional Japanese culture.
We have opened tea rooms in Ginza and Asakusa where you can experience authentic tea ceremony in a casual yet accessible setting.
With 40 years of experience in the tea ceremony and 25 years as an instructor, she shares traditional Japanese culture with people from 30 countries around the world annually, with a total of over 30,000 students.
A tea ceremony was held at the 50th anniversary celebration of the Sultan of Brunei's accession to the throne. The company enjoys the deep trust of prime ministers, embassies, government agencies, VIPs, and publicly listed companies, and has hosted numerous tea ceremonies.
Business training programs based on the teachings of Sen no Rikyu have attracted the attention of business leaders and are being incorporated into corporate training programs. There is a proven track record of incorporating the tea ceremony into educational and cultural training programs at institutions such as Harvard University.
In recent years, she has become a leading figure in spreading Japanese traditional culture and the spirit of the tea ceremony to overseas cities such as New York, Paris, London, and Milan.