Abstract

This is the story of Shoichi Kotani, a man who, as a producer, challenged the rise of the Japanese media with his ideas, persistence, and human power. For those of us who live in the media, there are people, times, and incidents that we cannot ignore. Shoichi Kotani is that very person. The way he boldly challenged the unknown has been seen as foolish at times. As time goes by and the whole story becomes clearer, we learn more and more about the magnitude of those who have gone before us. "There comes a time when we must once again, deeply, unravel the fact that "the times are always in transition and the canvas is always blank.

Author’s Information

After graduating from Waseda University with a degree in Political Science and Economics, he joined Dentsu in 1956, and in 1962 he was one of the founding members of the Planning Center created by Shoichi Kotani. He joined Dentsu in 1962 as one of the founding members of the Planning Center, which was established by Shoichi Kotani, and continued to work with him throughout his life, even after Kotani left Dentsu. After serving as Deputy General Manager of the Sales Planning Bureau and General Manager of the Corporate Identity Office, he became a standing auditor of the Dentsu Research Institute and retired in 1998. He produced the "Laugh Pavilion" at the Osaka Expo, the "Xerox Knowledge Inn" and numerous other urban events. As a leader in Dentsu's CI business initiatives, he promoted numerous projects for Asahi Breweries, NTT, JR, TEPCO and others.