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Nikkei Business Publications, Inc.

Knowing the " mind " will help you sell things


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A book recommended by Shigesato Itoi
Customers don't teach us their minds. Then use your own mind. This is the birth of a practical book that goes beyond method and theory, and is a real eye-opener!   Mr. Itoi says, "The most mysterious person is yourself. The person who is closest to you is you. So, let's talk to ourselves," he recommends. This is a book full of secrets that will greatly advance your work.

For people who are responsible for "sales" in some way.
In this book, you will learn how to make the most of your time at work and how to make the most of it. However, customers don't always act logically. Their behavior is influenced by the "heart" of the customer, which even the customer himself is not aware of. In the marketing world, this is called "insight. Unfortunately, there is no method or tool that allows anyone to easily find insights. However, you can use your mind to help you find insights. In this book, the author has tried to make it as easy as possible to understand, and he has also suggested practical thinking exercises that anyone can start using today.

The breakthrough in business lies in understanding the "mind.
95% of consumer behavior is determined by the mind.
There are things that cannot be solved by research.
When you will open your mind, you can see the mind of the customer.
Prevent conflagration by following the customer's mind.

The author, a talented marketer, famous creator, practitioner, and GLOBIS MBA professor, elucidates the "mind" and " to sell" in an easy-to-understand manner.

Table of Contents
Chapter 1: Marketing is about the "Mind".
Chapter 2: The Marketing of "Mind" to Survive Unprecedented Crisis
Chapter 3: Bias in Marketing Research Hides the Real "Mind"
Chapter 4: Dive into Your Own Mind and Become a First-Class Consumer
Chapter 5: Products are bought not only for their functions, but also by "Mind"
Chapter 6: Companies have " Mind " too
Chapter 7: Creative, Conversations with Customers in the "Mind"
Chapter 8: Communicating with the "Mind" to weave bonds
Included at the end of the book is a special discussion with Shigesato Itoi.

Author’s Information


Series/Label ---
Released Date May 2021
Price ---
Size 127mm×188mm
Total Page Number 228 pages
Color Page Number ---
ISBN 9784296109555
Category Business/Economics/Law
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