Abstract

With many illustrations, technical terms are explained visually. The main marketing terms you need to know are easy to understand by looking at the pictures! Including the explanations of terms in the text at the end of each chapter, there are over 500 terms explained. From Kotler to the latest web marketing terms, there is a comprehensive explanation.

Author’s Information

Marketer and freelance writer. After working for a company, he writes books mainly on "marketing" and "management figures," and provides advice and consulting on these topics. He is the representative of the Marketing Skills Research Group, which is made up of young businessmen, students, and marketers (this data was published at the time this book was published).