CHUOKEIZAI SHA,INC. Bookmark
Foundations of Brand Management
Junzo Ishii/ Hirota Akimitsu
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Abstract
This highly acclaimed introductory series features relatable examples, numerous diagrams and photographs, and easy-to-understand explanations. It explains product brands and corporate brands, and their relationship to management and marketing.
Author’s Information
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| Series/Label | --- |
|---|---|
| Released Date | May 2021 |
| Price | ¥2,400 |
| Size | 148mm×210mm |
| Total Page Number | 276 pages |
| Color Page Number | --- |
| ISBN | 9784502384714 |
| Genre | Business > Business/Management/Self-help |
| Visualization experience | NO |
