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Marketing in the Digital Society
Akimitsu Hirota/ Shujiro Ohuchi/ Ryo Tamaoki
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Abstract
This book introduces how marketing approaches are changing dramatically due to digitalization, particularly the development of social media, using examples from manufacturing, distribution, tourism, education, and SDGs.
Author’s Information
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| Series/Label | --- |
|---|---|
| Released Date | Sep 2019 |
| Price | ¥2,800 |
| Size | 148mm×210mm |
| Total Page Number | 230 pages |
| Color Page Number | --- |
| ISBN | 9784502317811 |
| Genre | Business > Business/Management/Self-help |
| Visualization experience | NO |
