Abstract

A hot topic in various media! ! Readers' Choice Business Book Grand Prix 2020, Self-Development Category Award, Japan's HR Department "HR Award 2019", Book Category Award, IT Engineer Book Award 2020, Best 10 in Business Book Category

Are you an ordinary person? A clever one? Or are you a genius?
A popular blog that quickly gained over 300,000 views.

It has been 10 years since I fell in love with the genius female founder of the company and joined her in her entrepreneurial endeavors. The company has grown, but the new business is not doing well, and there are voices saying, "The president is over...".
Tooru Aono, a public relations specialist, faces such problems when he meets a mysterious dog named Ken.
Ken, who speaks in a strange mixture of Kansai and Tohoku dialects, answers Tooru's questions in a witty manner.
What are human talents, why do people differ from each other, how do we find our talents within ourselves, and how can we develop them?
This is the book that one of today's most popular business writers has compiled into a story that can be read in 90 minutes.

There are "geniuses," "brilliant people," and "ordinary people" in the world. There is a communication breakdown between the three.
The ordinary person cannot understand the genius and excludes him. The brilliant admire and are jealous of the genius, but the genius has no interest in the brilliant.
The geniuses look down on the ordinary people, and the ordinary people mistake the brilliant people for geniuses.
A column titled "Why ordinary people sometimes kill geniuses, and how to protect geniuses from society" distributed on the Internet on March 16, 2006, generated a lot of buzz (BUZZ).

The column, titled "Why ordinary people sometimes kill geniuses.
When it was reprinted on NewsPicks, an online media for business, the response (comments) reached 2,200.
The second column, "Isn't Brilliance Actually What Kills Geniuses? etc.," also received more than 5,000 Facebook shares alone, and the online debate over "genius, brilliance and ordinary people" continues.

This book is the story of the column. "Differences in the evaluation axes of the brilliant, the genius, and the ordinary," "Art and science in management," and "Innovation and boredom.

Author’s Information

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