Abstract

The first book penned by former CEO of Sony!
“Always ask for different opinions”, “Leave no sanctuary”—The leader of Sony Group who successfully managed three turnarounds of the company reveals his management philosophy born from his unusual career path!

Sony, Japanese giant once made its name known to the world, was facing an unprecedented crisis.
The company was suffering from a large deficit of over 500 billion yen in the fiscal year ending March 2012, and the author took a heavy responsibility of becoming President and CEO of the Group. What was the challenge he tackled first and how he achieved the revival of Sony?
The book looks back and reveals for the first time his footprints as "Unorthodox Leader" who took on a difficult challenge of reviving Sony.

His career started with music business at CBS Sony.
He reformed the falling-apart organization of Sony Computer Entertainment (SCE) America, and reformed SCE struggling with sluggish sales of PlayStation 3.
After becoming the President and CEO of Sony, he revived the prestigious company suffering from giant deficits.

What did he acquire through his unorthodox career history?
Learn from the “Reformation Professional” who succeeded at three turnarounds of his company.

“Incorporate different opinions”
” Leader should have a high EQ”
” Painful reform should not be delayed and must be completed.”
” Leader of the company must be the most enthusiastic fan of its products”

His management philosophy spoken in his own words is what we need in this period of time.

Author’s Information

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