Abstract

Neuroscientific approach to motivate teams and people at workplace!

Today’s success will be tomorrow’s failure. What are the ways for businesses to survive such severe competitions? The key is to foster people who can take a challenge of creating innovation (make new actions contributing to customer problem solving and value creation) with the power of management, while also fostering the organization (the collective of people) which can take a challenge of creating innovation with the power of systemized framework.

To achieve this, it is important to “move and motivate people, rather than controlling them”, according to the author. With over 30 years of experience in R&D and business process innovation at 3M as well as the neuroscientific approach, he has discovered and practiced the effective mentoring and coaching methods based on the nature of human beings.

When people take a new challenge, it is human nature to have both positive and negative feelings towards it. The neuromanagement approach motivates teams and people by focusing on past success experience and preventing worries to emerge.

Strongly recommended for those eager to create and manage a motivated team.

Author’s Information

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