Abstract

Based on the facts from a collection of over 500 company histories, the book has a full of stories and ideas for businesses to survive the time of crisis!

The business cases of 20 leading Japanese and US companies, including Cyber Agent, Calbee, Weathernews, MUJI, Apple, McDonald’s Japan, Iris Oyama and Uniqlo, present “wisdoms” and “strategies” to survive today’s world!

One-minute checklist on the essence of surviving crisis!
☑Don’t you trapped in the existing business model and struggling in the competition where you have no chance to win?
(The case of IBM)
☑Do you see things from the perspective on how you can solve the problem?
(The case of Weathernews)
☑Do you have a “strong determination” more than anyone else?
(The case of Universal Studio Japan)
☑Are you obsessed with finding the “right answer for business”?
(The case of MUJI)
☑Are you too rushed to overcome the crisis in front of you and missing out the big change?
(The case of Isetan)

Author’s Information

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