Abstract

Why is my boss bad at his job? (Peter Principle)
Do people tend to work for a special reason?
Is it inefficient to continue working until you reach a good stopping point? (Zeigarnik effect)

There are certain principles behind what we experience at work or society. Covering a variety of fields including management, economics, psychology, education and cognitive science, the book explains 150 principles in concise texts and illustrations on 69 topics that can support various business situations. This is a useful handbook for problem-solving that may change your workstyle, relationships with people and organizations and even lifestyle.

Chapter 1 Principles of Psychological Feelings and Emotions
　Undermining effect, Maslow’s Law, Goal gradient hypothesis and more
Chapter 2 Principles of Making Choices and Actions
　Reciprocation principle, Coherence principle, Social proof and more
Chapter 3 Principles of Making Decisions and Judgements
　Sunk cost, Anchoring, Prospect theory and more
Chapter 4 Principles of Organization and Society
　Peter Principle, The 20-60-20 Rule, Synchronization and more
Chapter 5 Principles of Management and Strategies
　Economy of scale, Principle of comparative advantage, Information asymmetry, and more

Author’s Information

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