Abstract

■ Condensing “wisdom of wise man” and “case study of success” into “A Map”!
Leaders should never be indecisive.
But in fact, there is no leader who does not become indecisive.
In a situation where they have never experienced, any leader could be indecisive.
Then, how can they make a right decision --.
Actually, there is a special way to come to a right decision.
Drawing “A Map” is the start.
The author is a popular consultant who has worked with many management executives, providing strategy planning and product development.
“Wisdom of wise man” refers to Christensen, Kim & Mauborgne, Kotler, Ansoff, Mintzberg, Chandler, Porter, Drucker, Caples, and Collier.
“Case study of success” introduces the cases from Google, NETFLIX, Fuji Film, Microsoft, DeAGOSTINI, Japan’s top merchant, and CyberAgent.
Interweaving the knowledge of business management in the world and the success cases of winning companies in competitions, “A Map” is depicted by six steps.

■Magnificent story connecting “future” in 30 years and “now”
The main character is Atsuro Todo, the owner of a failing rental video shop.
Facing a danger of bankruptcy, Todo who tried to commit suicide deep in the mountains meets a man. The man called Yashiro who is a professor of business economics, teaches Todo how to draw a map. “A Map” is getting completed by involving his employees.
As a result, his shop is developing towards a surprising direction. Connecting “future” in 30 years and “now”, this magnificent story reveals the essentials to grow a company.

Author’s Information

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