Abstract

Here's a new way of thinking that combines business administration and philosophy!
An up-and-coming Japanese management scholar lays it out from his research on corporate cases and marketing theory.

Have you ever wondered about the ongoing boom in statistics and big data? "Intuition of Essences "doesn't dismiss statistical analysis and big data as meaningless. It attempts to sharpen and refine our ideas by renewing how we perceive and interact with them.

Author’s Information

Kosuke Mizukoshi, born in 1978, is a professor at Tokyo Metropolitan University. Doctor of Commerce. He completed the doctoral course at the Graduate School of Business Administration, Kobe University. He majored in marketing theory, commercial theory, and consumer behavior theory.
Aiming to create new value, he has researched in the academic field as well as in private think tanks.
He has also been involved in activities to connect students with society, such as guiding students in user-participatory product development projects.
He is the author of "Firms, Markets, and Observers: New Horizons in Marketing Methodology Research," editor of "Marketing Reframing: Changing Perspectives Generates Value," and co-author of "Grasping Marketing" (all published by Yuhikaku).