Abstract

The marketing strategy of MUJI is based on timeless, simple and global ideas.

Create products in the most standard form
Create products which people intuitively feel comfortable
Sell to the world with customizable features
Aim for the satisfaction of the majority
Opportunities exist in being universal
Don’t pursue individuality further
No selection and no concentration
Minimalism: One plus one equals to one
Communicate the message why this product is made

Simplicity is the biggest reason why MUJI products are loved all over the world. For MUJI, simplicity refers to the user-friendly design in the most standard form. Having no defining characters defines MUJI from any other brands in the world.

For this reason, MUJI can expand beyond the cultural barriers. While many other brands value their cultural traits, MUJI chooses to be universal to compete in the global arena. Being universal also means being timeless. While many other brands follow trends, MUJI pursues to be universal. Their products may seem a bit too simple and ordinary, but so they can stay timeless.

Author’s Information

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