Abstract

Design brings brand and business to the next level

Take a closer look into the whole brand strategy of MAZDA, which continues its evolution driven by design increasing the brand value

“Design changes the brand, and ultimately, the company”—MAZDA is accelerating its brand strategy. Many companies are trying to leverage design to increase the brand value or to change the company, but it’s easier said than done. What is the key for bringing design to the next level? How should we change employee awareness? Many challenges need to be solved.

Why Mazda succeeded in transforming its brand? Through in-depth interviews, the book unveils the company-wide approach of Mazda for promoting its uncompromising attitude towards design. Following the steps of past achievements, the author reveals the whole picture of Mazda’s brand strategy which still continues to evolve.

“Mazda Design History” at the end of the book features the chronology of masterpiece cars created by Mazda, including K360, Cosmo Sport, and Roadster.

Author’s Information

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