Abstract

How and why can IKEA nurture such enthusiastic fans? The secret of this world’s number one home furnisher is revealed from detailed research in Sweden.

At the very base of IKEA’s philosophy is what they call the “democratic design” which aims to deliver enriched lifestyle to as many consumers as possible. At IKEA, design is not only about the “form” but also about means to provide better life to more people. Just like the form, the price, the function, the quality and more recently sustainability of a product are important elements that compose design.

This book talks about the secret of IKEA’s growth through abundant photos.

Author’s Information

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