Abstract

Brushing up people, products, and things appealing to global customers. Take a closer look into “Experience Design” in the Hoshino Resorts way!

The book analyzes the secrets of the expert resort operator from the design perspective. How do they find out unique attractiveness and develop it into an competitive edge? The latest interview with Yoshiharu Hoshino, CEO of Hoshino Resorts, is also included!

Hoshino Resorts Inc. is unlike any other in the Japanese resort industry. They continue to expand by undertaking and revitalizing the operations of dilapidated local inns and resort facilities across Japan through various unique tactics and know-how. They could attract many customers again by designing hospitality experience both in services and facilities while also establishing the effective operation system to underpin them.

The book looks into the unique operation strategy of Hoshino Resorts by taking their three brands as examples, and also features the development of the fourth and latest brand to unveil the secrets of their strong branding abilities.

Author’s Information

The author of this book is