Abstract

Can the Japanese automotive industry survive in an era which are Tesla's advance, bans on gasoline and hybrid vehicles, unsuccessful FCV, and delays in EV development?
The author explains the drastically changing automobile industry.

Japanese cars, which was called a major industry of the Japanese economy, have been overwhelmingly competitive compared to overseas companies. But now, it is facing a crisis.
Many countries have been developing gasoline-free cars, so the shift to EV for cars is inevitable. This means that the era has come when gasoline car technology can’t survive.

Japanese car manufacturers come to a standstill in the face of this industry transformation.
They are unable to change due to their inability to abandon past successes.

Will Japanese cars continue to be driven out of global competition? What will become of the Japanese car industry in the future?

Author’s Information

[Author]Yoshihisa Murasawa(1948-)
He previously worked as a specially-appointed professor at the University of Tokyo, and his current occupation is environmental management consultant.
He graduated from the University of Tokyo, studied the faculty of Engineering, and completed Information Engineering at the University of Tokyo. He obtained an MBA from Stanford University Graduate School of Business. He then joined Bain & Company, a major U.S. consulting firm. After working as the Japan Representative of Booz Allen & Hamilton, he served as the Vice President (in charge of M&A) of Goldman Sachs Securities and the Japan Representative of Monitor Company.
From 2005 to 2010, he was a specially-appointed professor at the University of Tokyo; from 2010 to 2013, he was an advisor to the Office of the President of the University of Tokyo; from 2013 to March 2016, he was a visiting professor at Ritsumeikan University Graduate School.