Abstract

The fantastic and the most marketable management textbook series showcasing many various attractive case studies as well as the fundamental theories which has been supported by more than a half million students and business persons for under 10 years.

To provide easy understanding of strategic logics about global marketing with familiar cases such as coca-cola, starbucks lathe, and glico poky etc.

✔ Global cultural environment
✔ Global market investigation
✔ Global market segmentation
✔ Global marketing strategy
✔ Global product strategy
✔ Global brand strategy
✔ Global price strategy
✔ Global communication strategy
✔ Global sales strategy

Author’s Information

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