Abstract

The fantastic and the most marketable management textbook series showcasing many various attractive case studies as well as the fundamental theories which has been supported by more than a half million students and business persons for under 10 years.

What does marketing play a role in?
Plenty of well-known actual cases indicate marketing ideas to strategies.

✔ Management inspired by marketing
✔ The basic concept of marketing
✔ Strategic marketing
✔ Product management
✔ Price management
✔ Advertising management
✔ Channel management
✔ Supply-chain management
✔ Client-relationship management
✔ Brand management

Author’s Information

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