Abstract

"Implementing Economics in Business": A leading economist and practitioner presents practical business education.

Economists are increasingly employed by cutting-edge companies, including Google and Amazon. The latest economics has already been proven to provide a foundation for various businesses and increase reliability. Meanwhile, in Japan, "intuition," "ad hoc," "cheap copies," and "guts" are commonplace in the workplace. Even in fields with accumulated knowledge, "preventable failures" are still repeated. How can "truly useful economics" be incorporated into business? What positive effects can economics bring to business? Combining business and economics opens up new business opportunities!

[Examples of the "benefits" of this book and the "business challenges" it can solve]
- Why do Google and Amazon employ economists?
- What business strategies are backed by economics?
- Why can economists add new value to business?
- Why the utility of economics goes beyond being a mere framework
- Marketing without spending money
- Effectively utilizing social media
- Promoting and advertising with theory and data, not experience and intuition
- Learn reproducible methods for generating profits
- How will ESG change "your job"?
- What is the "value of a company" that cannot be expressed in numbers?
- What is the ideal number of people for a meeting?
- How can you eliminate waste in meetings?

Author’s Information

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