Abstract

The fantastic and the most marketable management textbook series showcasing many various attractive case studies as well as the fundamental theories which has been supported by more than a half million students and business persons for under 10 years.

How does a tourism industry build profit mechanism and how does it appeal to the customers?
How is marketing involved in this mechanism?

✔ Tourism business in which you create new value
✔ Hotel Business
✔ Airline Business
✔ Railway Business
✔ Theme park Business
✔ Museum, Aquarium and zoo, Profitability and Publicness
✔ Business for attracting more visitors
✔ Development of existing resources in region
✔ Sustainable tourism
✔ Resort tourism
✔ Sport tourism

Author’s Information

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