Abstract

What is a company? What is management studies? This highly acclaimed introductory textbook allows readers to learn the standard theoretical framework of management studies through various topics and case studies.

✔ The whole picture of corporate management
✔ The whole picture of management as study
✔ Company and society
✔ The relationship between a company and an input market
✔ The relationship between a company and an output market
✔ Management of the competitive strategy
✔ Management of the diversification
✔ Management of the internationalization
✔ Management of the organization

Author’s Information

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