Abstract

The fantastic and the most marketable management textbook series showcasing many various attractive case studies as well as the fundamental theories which has been supported by more than a half million students and business persons for under 10 years.

To provide easy understanding explanation the process of product planning behind big hit products.

✔ The process of product planning
✔ Interviewing method
✔ Observation method
✔ Leading user method
✔ Idea creation
✔ Concept development
✔ Prototyping
✔ Confirmation of market size
✔ Confirmation of competitors and technologies
✔ Proposal for promotion/price/channel
✔ Presentation

Author’s Information

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