Abstract

The fantastic and the most marketable management textbook series showcasing many various attractive case studies as well as the fundamental theories which has been supported by more than a half million students and business persons for under 10 years.

What made you to buy this one?
Why did you choose this product?
To learn how mysterious consumer behavior through storytelling.

✔ Everybody is born as a consumer
✔ Realities exist as many as humans? - learning
✔ Your memories are always beautified? - memory
✔ What makes people to like or dislike that? - attitude
✔ What made you to buy this one? -decision making
✔ Why favorites differ so much depending on people-segmentation
✔ How are you convinced? -communication
✔ Do you express yourself with consumption? -Identity
✔ How does a product become a symbol? - Status

Author’s Information

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