Abstract

What is profit, what is pricing, what is money? Those managers who danced around the bubble economy and built a mountain of non-performing assets – what was it that they didn’t understand?
Kazuo Inamori, the author, explains the seven principles of cash basis, profitability improvement, transparent management, etc., using familiar parables. The author learned the principles of management and accounting from scratch and this book is his masterpiece. His message is that one cannot successfully run a company without the knowledge of accounting.

Author’s Information

Kazuo Inamori is the founder of Kyocera and DDI (now KDDI), who in February 2010 became Chairman of the ailing Japan Airlines to work on its restructuring. This book is the only book that explains in detail the creative business management methods created by today's most notable business manager.