Abstract

The author, who was named one of the "300 Most Influential PR Professionals in the World" by PRWEEK magazine, will explain why perception is becoming increasingly important in marketing, how it is created, and how it can be used specifically in marketing.
Perception" refers to the way things are seen and perceived from a third party's point of view.
In this age of "what everyone thinks" is more important than "what everyone knows.
Understanding and controlling the mechanism that generates "perception" is a prerequisite for creating products that sell.

Author’s Information

PR expert named by PRWeek magazine as one of the "300 Most Influential PR Professionals in the World.In 1999, he joined Fleishman Hillard, one of the world's largest PR firms, and in 2006, he founded Blue Current and became its representative. 2009, he published "Strategic PR" (ASCII Shinsho), and has worked with many domestic and foreign companies including P&G, Kao, Unilever, Suntory, Toyota, Shiseido, Lotte, and Ajinomoto. 19 He started his career as a consultant for Honda Office Co.