Abstract

The history of entertainment is a treasure trove of Japanese wisdom and ambition" Norihiko Sasaki, President of PIVOT

A story of the fun, zero-start challenge.
Nintendo, Pokemon, DeNA, Osamu Tezuka, BL, Comicbook Market, Shoriki Matsutaro, Disney, Evangelion, STUDIO GHIBLI, Damon Slayer, Sony, Takarazuka, Shochiku, Yoshimoto, Rikidozan, Toei, Kadokawa, Giant, New Japan Pro-Wrestling ......

This book is an entertainment business textbook that summarizes the epochs of the entertainment industry, under what circumstances and by whose hands it was born, and by what means it developed its business model. At the same time, this book is a textbook for creating a business from scratch. This is because entertainment was created from zero market. It is an extraordinary process that begins with a pure idea to make people happy, continues with investors and other supporters who see its potential, and ends with creators who supply content to the company and users who pay for it regularly.

There are signs of a new era in this industry.
Because it is intriguing and non-substantive, building a business model for the entertainment industry is very avant-garde and experimental. With this experimentation as a lead, other industries can take the time to accept and adjust to how users change with each technological innovation. Watching the damage that the music industry, the “canary of the entertainment industry,” has taken as a precursor, other entertainment industries, and even other heavy industries, are foreseeing the signs of a new era.　Entertainment is a "stylistic beauty of industry" that constantly appears at the entrances/exits of social structures.

Author’s Information

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