Abstract

In a time of tight markets and reduced sales revenue, the need for marketing is increasing in all industries.
Professor Philip Kotler's Marketing Management, which has been used as a textbook for marketers around the world, is widely considered the premier guide of marketing.
This book summarizes the essence of Professor Kotler's theories, focusing on marketing management. From this book you can learn the basics of marketing while reading a manga story that is set in an electric motorcycle venture company.

Author’s Information

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