Abstract

The author, who has 21 years of experience as a marketing specialist
marketing techniques that have been useful in their work, and introduce "ideas for making money" that anyone can easily use.
The Japanese economy is still suffering from the impact of the new coronavirus, and it is precisely in times like these that it becomes increasingly important to learn profitable business models.
The royal road is to learn basic marketing techniques and apply them.
However, companies in a state of emergency need to learn and apply basic marketing techniques immediately.
This book presents a wealth of case studies and explains the marketing points that can be incorporated into your company based on these examples.
This book will provide the information you need to maximize your marketing efforts, from the most junior marketing staff member to marketing executives and managers.
This book is a must-read for anyone from the marketing manager to the marketing director or executive.
Table of Contents
Chapter 1
What is the insane way to make money?
Chapter 2
How to use products to get a list
Chapter 3.
A hot-selling product is a trick to attract customers
Chapter 4.
How to make money outside of your core business
Chapter 5.
Making money with the help of others
Chapter 6
Sell products with a reason to your regular customers.

Author’s Information

Yuki Ojima　　
He is a consultant copywriter for small and medium-sized businesses. Born in 1976, he grew up in a family of business owners. After graduating from college, he joined a publicly traded car accessory store, where he was in charge of the sales promotion office. After ten years of experience in all types of advertising media, including flyers, radio, TV commercials, direct mail, newspapers, and magazines, he mastered the art of copywriting. In his second year, he grew the company's annual sales to 100 million yen; in his third year, he raised it to 400 million yen. However, after the Great East Japan Earthquake, he realized the dangers of product sales due to the inability to purchase goods. In 2014, he also began working as a copywriter and marketing consultant to attract customers, drawing on his experience. In addition to consulting for various companies, he continues to produce results, including a consultant training course that sold 1.8 billion yen and a sales seminar that attracts 3,000 people a year. His monthly private school, "Terakoya of Marketing," is a popular course that 70% of participants continue to attend for more than a year.