Asahi Shimbun Publications Inc. Bookmark
Create customer "want to buy" KPI Marketing
SATO Yoshinori
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Abstract
If "sales" is used as a KPI (Key Performance Indicators), fraud will become rampant. WHY?
That's the same as saying, "I don't care what I do as long as it sells.''
So, what kind of numbers should we use as KPIs? We will explain how to create KPIs that can really be used in the field.
Author’s Information
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| Series/Label | --- |
|---|---|
| Released Date | Sep 2023 |
| Price | ¥1,980 |
| Size | 127mm×188mm |
| Total Page Number | 280 pages |
| Color Page Number | --- |
| ISBN | 9784023322943 |
| Genre | Business > All Business |
| Visualization experience | NO |
