Abstract

If you want to win, ask Lanchester. Lanchester's Laws and Koopman Model were the first to explain war numerically and statistically. Based on this theory, Lanchester's strategy was systematized as a business strategy. How can a small business beat a big business? How do salespeople who can't get the numbers turn things around? This book is a must-read for the weak who want to learn the "science" of how the small can beat the big.

Author’s Information

Executive Director of NPO Lanchester Society, Deputy Training Director, Certified Instructor, Part-time lecturer at Sagami Women's University, Secretary of Lanchester Strategic Studies Association, Representative of Relation Stage LLP After graduating from university, worked as a sales representative and planner at an advertising agency, and was involved in many successful projects. Many of his projects were featured in magazines and on TV. After that, he studied Lanchester strategy at the Lanchester Institute and became independent. In 2013, he conducted the first Japanese Lanchester Strategy training course in Bangkok for Thai people, which was a great success. He is also a regular lecturer at the Lanchester Association's professional study courses, Synapse Marketing College, Marketing Research Association, and Sawada Management Dojo (where he also serves as a member of the selection committee). His lectures on "Warlords of the Warring States" and "The End of the Edo Period and the Restoration of Japan" are another popular content. He is the author of "Zen Zukyu Lanchester Strategy Zenbu Wakaru Hon" and "Manga de Mushita Tsukuru Lanchester Strategy" (both published by Asa Publishing), "Shikkiri Kigyo mo Mochi Suru 7 no Dai Principle" (Business, Inc.), and "Shokushiki-shiki Worksheet de Shisaku Kaisha ga Shigatsu suru Lanchester Senryaku" (Shuwa System), among others.