Abstract

How to train “intuition” and “sensitivity”
in the age where you can not fight only with logical thinking and data analysis.

・KPI, PDCA… they are solid, but the performance is not so good.
・Always “I’m so tied up” with preparing materials and attending meetings.
・You don’t have opportunities for discussion with no conclusions and grounds.
・Budget, planning… you don’t have any freedom due to restriction of “what you decided”.
・Emails, chat lines… “immediate replay” becomes the norm.
・Exclusive devotion to numbers and data is disrespecting human minds.
…… What can we do to break through the dead-end of business?

Aren’t you thinking “blank space = something to be filled, or space nothing is written yet”?
Stop that way of thinking and change it to “how to create good blank space”.
That alone allows you to change your understanding and perception of things and broaden your thinking.

The author who is up-and-coming commentator in TBS “Information 7days Newscaster” and Nippon Television “Shinso Houdo Bankisha!”, artist, designer, and business executive, presents the way of thinking that explosively increases creativity without decreasing productivity, performance, and processing power!

Author’s Information

Art director/artist. Representative of Seitaro Design Co., Ltd. Father of three children. Director and CDO of JMC Co., Ltd. (TSE Growth). Prago CDO Co., Ltd. Focusing on branding, he handles art direction for graphics, websites, spaces, products, etc. Based on the belief that "society can be changed through design," we collaborate with various ministries and agencies and companies to solve various social problems through the power of design. He has received numerous awards both domestically and internationally, including the Good Design Gold Award and the Nikkei MJ Advertising Award Grand Prize. He has served as a jury member for various design competitions and as a member of government and agency expert committees. In 2018, he began working as a contemporary artist mainly overseas. Appeared as a commentator on TBS's ``Information 7days Newscaster'' and Nippon Television's ``Shinbutsu Hoso Bankisha!''. Major projects include the Tokyo 2020 Olympic and Paralympic Victory Ceremonies, the basic concept for the utilization of the former Nara Prison, JR West Japan, Starbucks Coffee Japan, Kami Hirose, and Daikanyama ASO.