Abstract

With more foreign tourists than before Covid-19 visiting Japan in October 2023, Japan achieved “complete revival of inbound tourism” in both name and reality. Boosted by the weaker yen as well, the inbound business will undoubtedly become one of the robust pillars supporting Japanese economy in 2024. Because of such timing now, the expert on inbound business thoroughly explains what small companies “should” and “should not” do.

This book introduces the measures for inbound business to increase sales from today, in an easy-to-understand manner including case studies. The must-read book not only for companies that are already working on the measures but also people who will be engaged in the inbound business.

Author’s Information

Yamato Gokoro Co., Ltd. Representative Director, Inbound Strategy Advisor
Born in Kobe City in 1976. Graduated from the Department of Information Systems, College of Business, University of Wisconsin-Madison in 1999. After interning at an Indian systems company, he joined Accenture in 2000. In 2006, he left the company and established Yamato Gokoro, a consulting company specializing in inbound tourism. He is active as an inbound expert, including being included as an expert member of tourism promotion projects at the Cabinet Office and Japan Tourism Agency.
Author of many books, including ``Tourism Revitalization'' (President Publishing), ``Introductory Inbound Business Course'' (Shoeisha), and ``Super Inbound Theory'' (co-author, JTB Publishing).