Abstract

This is a collection of business case studies of domestic companies working on Web3 and NFT (non-fungible tokens). The use of NFT in business is expanding rapidly in Japan. Large companies such as ANA, KDDI, and Suntory are also promoting the use of Web3 and NFT in business, and companies that are developing marketing strategies are also starting to stand out. This book thoroughly covers the business use of NFT from the front. In the gaming industry, the development of blockchain (distributed ledger) games is progressing. Companies that are creating new IP (intellectual property) and promoting community utilization, and companies that are exploring how to use it to solve social issues. There are also local governments working on regional revitalization. The use of NFT by domestic companies is still in its infancy, but how should companies use NFT in the era of Web3? "What can NFT do now?" - This book is a must-read collection of case studies for business people who want to find the answer to such questions. It also includes the challenges that companies face when working on the business use of NFT, and the key points of use that we asked companies that support the use of NFT. We also included interviews with Sota Watanabe, CEO of Startail Labs and a Web3 entrepreneur attracting worldwide attention, and Joichi Ito, co-founder and director of Digital Garage. Use this as a hint for planning your NFT business.

Author’s Information

Taku Agatsuma: Editorial Committee Member for Nikkei Cross Trend and Founding Editor-in-Chief of Nikkei Cross Trend. Joined Nikkei BP in 1996. After working in the magazine editorial department, he became a reporter at Nikkei Inc. in 2005. He was also involved in the development of the Nikkei Online Edition. After serving as producer for Nikkei DUAL, editor-in-chief of Nikkei Trendy Net, and editor-in-chief of NIKKEI STYLE MONOTRENDY, he founded Nikkei Cross Trend in April 2018 and served as its editor-in-chief. He has held his current position since April 2021. He currently writes "Taku Agatsuma's 'Digital New Breeze'" (monthly column) in Nikkei MJ.

Shiro Hashimoto: Graduated from Meiji University's School of Political Science and Economics. / Freelance Writer. Has worked as a freelance web engineer since 2001. Founded and incorporated Zero One Degree Co., Ltd. in 2005. He began writing in 2016, writing articles related to AI and big data for Nikkei Big Data. He subsequently contributed to many technology-related articles for Nikkei Cross Trend. He first encountered blockchain around the end of 2016. He has also done a lot of reporting on Web3-related topics.