Abstract

This is a collection of business case studies of domestic companies working on Web3 and NFT (non-fungible tokens). The use of NFT in business is expanding rapidly in Japan. Large companies such as ANA, KDDI, and Suntory are also promoting the use of Web3 and NFT in business, and companies that are developing marketing strategies are also starting to stand out. This book thoroughly covers the business use of NFT from the front. In the gaming industry, the development of blockchain (distributed ledger) games is progressing. Companies that are creating new IP (intellectual property) and promoting community utilization, and companies that are exploring how to use it to solve social issues. There are also local governments working on regional revitalization. The use of NFT by domestic companies is still in its infancy, but how should companies use NFT in the era of Web3? "What can NFT do now?" - This book is a must-read collection of case studies for business people who want to find the answer to such questions. It also includes the challenges that companies face when working on the business use of NFT, and the key points of use that we asked companies that support the use of NFT. We also included interviews with Sota Watanabe, CEO of Startail Labs and a Web3 entrepreneur attracting worldwide attention, and Joichi Ito, co-founder and director of Digital Garage. Use this as a hint for planning your NFT business.

Author’s Information

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