Abstract

Enshu textile is a traditional fabric that is carefully woven in the western region of Shizuoka Prefecture and the Enshu region. It is a high-quality cloth that is slowly woven with fine thread using skilled techniques and becomes softer the more it is washed, making it durable and long-lasting. This is the first book by Masaki Matsushita, who fell in love with Enshu textiles and launched ``HUIS.'', a brand that proposes everyday wear using this fabric. ``HUIS'' clothing, including the reason for starting the brand and its history, Enshu textiles, an introduction to HUIS.'s standard products, the simple design that we are particular about, coordination suggestions from people who love HUIS, etc. Plenty of ways to enjoy it. The second half also serves as a ``business book'' that unravels HUIS's business philosophy and specific methods. There are many wonderful fabrics in Japan, the textile production areas that have supported Japan's textile industry, issues in the apparel industry, why HUIS clothes are so low-priced, how to communicate on the sales floor, etc. Through ''HUIS.'s Clothes Making'', you can learn more about clothes making from various angles, and this is a book that will make fashion more fun.

Author’s Information

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