Abstract

There are as many business models as there are businesses, but in fact there is still no clear definition. In this book, to make it easier to understand, business models are defined as "a mechanism for making money" and are classified into target design, bundling (integration), differentiation, niche strategies, etc. We will introduce the secrets of how companies make money, innovative business models, and interesting business models that will make you nod in agreement. ・Akagi Nyugyo, a unique route to create the best-selling ice cream in Japan ・Marui, which started a "store that doesn't sell" ・Changed the image of photo studios that are difficult to enter Studio Alice ・Elevators now play a role in branding rather than transportation Mitsubishi Electric ・They may look similar, but the contents are actually completely different Times PARKING and Mitsui's Repark ■This book will allow you to "discuss and explain business models just by looking at the illustrations." The text and diagrams around the illustrations will help you understand the business models of each company. Reading text-based text is a hassle. This book is perfect for those who want to learn about business models more easily and be able to talk and explain them properly!

Author’s Information

After graduating from the Keio University Graduate School of Business and Commerce (MBA), he worked as a consultant for large corporations at Mitsubishi Research Institute. In 1989, he transferred to Waseda University as a professor at the Graduate School of Business and Commerce (Business School). His specialties are competitive strategy theory and business models. He holds a PhD (Waseda University). He has served as an outside auditor and director for Astellas Pharma, NEC, Fukuoka Financial Group, and Suntory Holdings. His main publications include "Non-Competitive Competitive Strategy (Revised Edition)" and "Business Models Learned from Different Industries" (Nihon Keizai Shimbun Publishing), "Rules of Business Models Hidden in Successful Companies" (Diamond Inc.), and "The Pitfalls of Business Frameworks" (Kobunsha), among others.