Abstract

In business, a framework is a framework for organizing information to analyze the market, competitors, and your own company. Strategic consultants use a variety of frameworks to build a company's business strategy. At the same time, frameworks are useful in situations other than business strategy formulation and can be used in a wide range of tasks. This book starts with basic knowledge such as the principles and points to note of frameworks, and carefully selects the most important frameworks for each specific task, such as "conducting meetings," "marketing," "team management," and "business strategy." In the final chapter, we will simulate how to use frameworks in familiar business situations to lead your business to success. [Points] ●Go one step further from simply "knowing" and "mastering" frameworks Simply illustrating a framework may allow you to "know" it, but it will be difficult to master it in your business. This book provides detailed explanations of effective "use," so you will be able to master the frameworks from the day after reading it. ●Introduces carefully selected frameworks that are effective for each task and level There are many frameworks, and if you are not familiar with them, you may not know which one to use and when. Therefore, we organize and introduce frameworks by task and level. By looking at this, you will immediately know which one to use and when. [Supervised by a top consultant from a global strategic consulting firm] Professor Yukihiro Makita, who supervised this book, graduated from the Harvard Business School Executive Program and has consulted for global companies such as Accenture Strategy Group, Scient, and ICG, as well as IBM Japan (formerly IBM Business Consulting Services), and was selected as the best instructor by IBM for four consecutive terms. He is a leading expert in using frameworks to lead businesses to success.

Author’s Information

Yukihiro Makita
Professor, Nagoya University of Commerce and Business School
Born in Kyoto in 1970. Graduated from the Faculty of Economics and the Graduate School of Economics at Kyoto University. Completed the Harvard Business School Executive Program (GCPCL).
He has served as director and vice president at foreign companies such as Accenture Strategy Group, Cyient, and ICG.
In 2003, he moved to IBM Japan (formerly IBM Business Consulting Services). He is a client partner in the Industrial Business Division. He is mainly in charge of the electronics and consumer goods industries. He was the best instructor at IBM for four consecutive terms.
In 2006, he became an assistant professor at the Graduate School of Economics and Social Policy at Shinshu University. In 2007, he became an associate professor. He has held his current position since 2018. He has received the Teaching Award at Nagoya University of Commerce and Business for five consecutive years (as of 2023).
His books include "50 Questions to Master Frameworks," "Learn Business Management from Ramen Jiro," "23 Questions to Master Porter's Competitive Strategy," "Training Your Scoring Power," and "Digital Marketing Textbook" (all published by Toyo Keizai Inc.).