Abstract

Wine is the ultimate business tool! Wine is an essential part of Western culture, and is often used as a business tool. This book examines the economic effects of wine from all over the world, past and present, from multiple angles. It covers a wide range of topics, from the relationship between King Tutankhamun of ancient Egypt and wine, to the influence wine had on the French Revolution, and cult wine as an investment product. It is supervised by Junko Watanabe, the first Asian wine specialist, who says, "Wine is the ultimate business tool." With plenty of illustrations, this is a completely new business book about wine that is fun to read.・The enormous economic impact of wine tourism・Why convenience store wine can be sold for 500 yen・Legendary authority, Parker points・Catchphrases sell wine・Business model called ratings・Bordeaux vs Burgundy: opposing sales strategies・High-end brands are changing the world of wine・Global warming is driving the globalization of wine・Wine is a great diplomatic tool・The secret ingredient in counterfeit wine is soy sauce・Bordeau and Burgundy were both major customers of the Palace of Versailles・The coincidence that rotten grapes turned into the finest sweet wineThis book is a hassle to read text-based text. I want to know about wine and wine-related stories more easily. And I want to be able to talk and explain about wine properly as a business tool, not just understand it superficially! This is a fun and informative book that is perfect for those who want to cheat a little (?).

Author’s Information

(Supervisor) Junko Watanabe Wine specialist. She moved to the US in the 1990s. After studying wine in France, she joined the wine department of major auction house Christie's in 2001, where she became the company's first Asian wine specialist. She left the company in 2009 and founded Premium Wine Co., Ltd., where she continues to work to promote wine. She currently lives in Mexico. Her books include "Wine as an education for the world's business elite," "Expensive Wine," "Why is Japanese Romanée-Conti so 'bad'?" and "Wine to talk about."