Abstract

Update on the latest information on tequila! Tequila sales are on the rise, and the market is growing rapidly worldwide. In Japan, tequila is generally associated with "chugling" and "punishment games," but now, tequila is becoming more popular, especially among young people, as a "more casual drink to enjoy" while maintaining a stylish image. More and more celebrities are openly professing their love for tequila, and there are more news reports of them moving beyond the hobby into the production industry. A new movement is spreading to enjoy tequila as culture and entertainment. There are many academic books related to tequila that deal with the history and research of tequila, and there are currently no books that are updated with the latest information on tequila. This book contains correct knowledge about tequila and information on how to enjoy it, along with plenty of photos.

Author’s Information

Since 2010, he has been involved in promoting Mexican tequila, and with the support of the Mexican Embassy, ​​he is involved in the management and promotion of Mexico and tequila anniversaries in Japan. He has visited Mexico more than 20 times in total, about 90 tequila distilleries, and continues to provide daily updates on trends and the latest information in the tequila industry. ●Tequila Journal Website https://tequilajournal.jp/