Abstract

★The complete story of how a female university student who once disliked anything erotic launched a D2C (Direct-to-Consumer) business selling male sex toys—and succeeded.
★A must-read packed with insights for anyone interested in side hustles, entrepreneurship, or launching new ventures.
★Essential reading for those who want to create products and content that win through strong concepts—no matter the industry.

Author’s Information

Born in 1997. Graduated from Meiji University, Faculty of Commerce.
At the age of 20, she became the head of a music media outlet during an internship, scaled it to the top of the industry, and eventually sold the business.
She later launched a new venture in Singapore, incorporated the business, and went on to found a company specializing in D2C sales of male sex toys.
The product she developed herself rose to fourth place in Amazon’s rankings, but due to overwork, she stepped down.
On the third day of her break, she came up with a new business idea and promptly founded her second company, Hidane Inc.
She sold the company within its first year and is now preparing for her next venture.
She has a talent for uncovering consumer insights and crafting compelling concepts.