Abstract

From “What to make? to “How to make it? to “How do I make it?
Learn how to find and create your own value,
and enjoy your work in a healthy way.

The long-awaited and complete edition of the “Designer's Future Compass,” a lecture that became a hot topic on the Web.
The long-awaited and complete edition of the book, which newly includes the “Designer's Future Compass,” a lecture that has become a hot topic on the web!

In designing and creating, it is important to know not only what to create, but also how to create it. How to create, how to relate to others, and how to work together,
How to create, how to interact with people, and how to present to the world? It is essential to create a context in which you can create, interact with others, and present your work to the world.
The weapon is the relationship with others, learning about “other work” and how to create “enjoyable work,
The theory of turning everything into “fun” is called “tanoshigoto.
And in order to continue to enjoy that work and build a career,
It is important to know how to “find your own value and keep walking in good health.

Art director Tomoya Kaishi shares his experiences in the field of graphic design,
This is a work theory that summarizes the theories for creators to work happily as a reproducible method.
This book is a must-read for all creators involved in and aspiring to create things!

Author’s Information

Tomoya Kaisi
Art Director/Graphic Designer. Representative Director of Room Composite Co. Professor at Tokyo Zokei University. After graduating from Kansai University with a degree in Industrial Psychology, he worked for an advertising production company before becoming independent in 2004 and incorporating in 2007. In his work, he emphasizes process, context, and their verbalization, and engages in a variety of concept-making and design activities in a way that runs alongside his clients. Awards include the Hong Kong International Poster Triennial Gold, Silver, and Bronze Awards/KAN Tai-Keung Award, the APA Kanamaru Shigemine Award, the Senken Distribution Advertising Award Gold Prize, and the Excellent Award at the Shenzhen International Poster Festival. His major publications include “How to Design: The Most Interesting Design Textbook, Revised Edition” (MDN Corporation).