Abstract

A fundamental concept that runs through the highly profitable Keyence company, the "weakness theory," is explained from every angle.

The author, a former Keyence employee, thoroughly delves into this keyword that no one has ever addressed head-on, and conveys it to all business people, from young people who work hard on the front lines every day, to managers who lead many subordinates, and even executives.

This book is a work technique book that teaches you the concept of the weakness theory and the origins and roles of the specific systems adopted by Keyence, while reforming your own daily work style. At the same time, it is also a book on management and organizational theory that will motivate your subordinates and improve the results and efficiency of the entire organization.

The weakness theory is a concept that considers people as weak, not good or bad, and that establishes business-related mechanisms and systems based on that premise. It can be said that all the mechanisms and systems that Keyence has put into practice and that have been discussed in various books and business magazines are based on this weakness theory.

Many people are involved in business, including employees, business partners, and customers. Keyence is a company that has thoroughly faced these people.

The author, Yasunari Takasugi, was in charge of new product and new business planning, the core of Keyence, for many years. After leaving Keyence, he has been instructing many companies, from small and medium-sized enterprises to large corporations, and has always felt a vague sense of unease about "what is the difference between Keyence and other companies?" The answer is, "Is daily activity based on the theory of weakness?" The book explains Keyence's system in detail, carefully explaining how it differs from general companies and what perspectives you need to take to change it.

There is no need to hesitate, thinking, "I can't do it at the same level as Keyence." If you can work at about half the density of Keyence, even in some areas, then at that point, you will definitely be an excellent employee at a general company.

Author’s Information

Representative of Concept Synergy. Visiting professor at the Center for Regional Creation Strategy at Okayama Prefectural University. Master of Business Administration (MBA).

Small and medium-sized enterprise management consultant. He was in charge of new product and new business planning at Keyence, one of Japan's most profitable companies. After retiring, he has been involved in advising a wide range of industries and companies, from large corporations to small and medium-sized enterprises, in areas such as new business and new product development and adding value to business.